Founded in 2009, Ed Cross Fine Art specializes in visual arts from the African continent and its diaspora as well as artists who have a significant and enduring connection with the continent. Artists include Nathalie Bikoro, Kimathi Donkor, Eric Pina, Mario Macilau, Lovemore Kambudzi Charles Sekano and Wole Lagunju.

Ed Cross has been heavily involved with the promotion of art from Africa and its Diaspora over the last ten years. He established Ed Cross Fine Art in 2009 on his return from Kenya where he lived and worked for over 20 years.