Founded in 2009, Ed Cross Fine Art specializes in visual arts from the African continent and its diasporas as well as other artists with a significant connection with the continent. Artists include Kimathi Donkor, Wole Lagunju, Mario Macilau, Abe Odedina, Eric Pina, Charles Sekano and Richard Smith.

Ed Cross has been heavily involved with the promotion of art from Africa and its Diaspora over the last ten years. He established Ed Cross Fine Art in 2009 on his return from Kenya where he lived and worked for over 20 years.